In a lot of cases, people find websites when they use search engines, like Google and Bing. In the last few years, a lot of new generic top level domains (gTLDs) have become part of the web scene. This will focus on search engine optimization and generic top level domains.
In a nutshell, google says that the domain extension does not have a bearing when they are determining the list of choices that they display to users. However the general feeling is that it is then down to people to determine which post to investigate further. This is where domains ending with .COM may have an advantage. This is because the .COM extension has been around for so long and so almost everyone who uses the internet is familiar with that domain extension.
More and more well known businesses are now using web domain names in these new generic top level domains. General Motors use generalmotors.green which redirects to their main site.
An example of one of these new top level domains using the .GREEN generic top level domain. General Motors, a large Corporation is using the generalmotors.green domain.
Another example of one of these new generic top level domains is the .XYZ top level domain. Google’s parent company Alphabet Inc is using the abc.xyz domain.
Many more examples are now part of the web scene of today.
Today, I want to focus on search engine optimization, also known as SEO and the new top level domains. Search Engine Optimization is very important to most websites, if not all websites.
There is a mistaken belief that the search engines do not drive traffic to websites because that website is using one of the new generic top level domains.
This is not correct. Very loosely speaking, search engines actually drive traffic to websites, based on the quality and the uniqueness of the website content, not on the name of the generic top level domain.
This is what a Google said in a recent blog post:
Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search?
A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.
In a nutshell, Google treat a new gTLD (examples include .GREEN and .XYZ) in the same way that they treat .COM
This is what Google says. Having noted this, my suggestion is that when you can, buy a .COM domain. however if you can not, you can then look at the new generic top level domains. Always good to have options, even if you do not use them.
Basically my suggestion is that when you can, buy a .COM domain. However if it is not available and you feel the domain name is really good, rather than spending money trying to buy that domain name from the current owner, who may have brought it for flipping purposes, consider buying a domain in the new generic top level domains. The money you save stays in your pocket for you to spend in other ways. 🙂
For instance a few weeks ago, I wanted a certain domain name.
For the sake of this example, the name of the website I wanted is aaaaaa.com, I actually wanted a different one however it is possible if I wait long enough that the owner of the one I wanted will let it expire, than I can jump in and buy it for less than $10 from my domain name supplier, Domain Cost Club.
Anyway back to my story, the .COM name was already taken, and a message was displayed on the top right of the website when I went to visit it. Something like the following:
Buy this domain
The owner of aaaaaa.com is offering it for sale for an asking price of 4000 EUR!
Due to my membership of Domain Cost Club, I actually brought aaaaaa.xyz for $1.24
I therefore saved at least 3998 EUR!
This translates to US$4537.33 with today’s exchange rates!
As Google’s article says that they treat all generic top level domains the same, there was no need for me to actually buy the .COM name, as Google search treat both aaaaaa.com and aaaaaa.xyx the same. 🙂
Better the 3998 EUR or US$4537.33 in my pocket. 🙂 🙂
Knowing that Google treats both generic top level names the same, saved me a whopping 3998 EUR or US$4537.33 🙂
Now that you know, goodness knows how much money you will save knowing this. Happy days indeed. 🙂