Pay Per Click Marketing Strategy

pay per click marketing strategy

This is a quick discussion on the pay per click marketing strategy. It is not intended to be an in-depth discussion. It is relatively easy to get involved with pay per click. However unless you have expertise and experience you can end up spending more money than you make with pay per click.

This discussion is from the point of view of paying for ads.

It is possible to make the mistake of paying for traffic using pay per click (PPC) before understanding the process properly.

Just because traffic is being paid for does not mean that that traffic will convert.

It is possible to spend a lot of money on pay per click (PPC) and not have a decent return.

Once that traffic has gone from the ad and did not convert (sign up for some free report or purchase something straight away), that cost money which they have no way of getting back from that particular pay per click campaign.

With PPC, you really need to really understand the process and be experimenting with different variables all the time. I don’t claim to fully understand this process myself although I have spent more on adwords in the past than I should have.

If you are using PPC, than in my opinion, you need to do small trial test runs and keep a very close eye on process. If the result of a specific trial test run looks promising, then you can increase your PPC spend. However you still need to keep a close eye on it.

pay per click marketing strategy: adwords

You still need to keep a close eye on each of your active trial test runs all the time and be trying out different approaches all the time, experimenting with different headings, experimenting with different words in your ads, experimenting with targeting different audiences, experimenting with different call to actions, experimenting with running your ads at different times of the day, experimenting with running your ads on different days of the week and so on and so forth. There are just so many variables to watch for here.

You would need to have great processes and systems in place to manage all of this valuable information so that you can learn about what works for you and what does not.

Looking for Affiliate Marketing Training?

When looking for affiliate marketing training, look for people who are currently successful doing this who are teaching their current proven successful approaches and who are not teaching outdated or ineffective appoaches. Look for proof of this recent success from independent well-known trustworthy sources.

If you are looking for affiliate marketing training I do suggest that you look at a number of companies in the teaching affiliate marketing space. Funny enough all the ones I started following recently also have active YouTube channels.

Most of them also have courses which may hit the sweat spot for you. Some of these courses are not cheap so you do need to do a lot of due diligence yourself to be sure that they actually fulfill your needs.

For the moment anyway I am reading their blogs and following them on YouTube. I have already subsribed to their email newsletters. Of course, if you decide to buy anything from those emails be sure to do your own due diligence as well.

I am finding that this approach is working for me. It may also work for you.

Here is my current list as in September 2021.

These are not affiliate links. I do not earn anything if you purchase at these websites.

I think if you are interested in affiliate marketing, you should get an overall view provided by different people who are currently doing affiliate marketing today before spending money on affiliate marketing training if you ever do. If you ever go ahead and spend money with them, be sure to do your own due diligence as well.

Here’s my current list in no particular order as in September 2021:

Income School

Their website and YouTube channel are full of useful information. Their videos are entertaining and full of good information. Their information is based on their real world recent experiences doing affiliate marketing. Their approaches that I am aware off make sense to me.

They change their recommendations and approaches over time in response to the changing world. They do testing and experimentation on their own websites. They regularly start off new websites from scratch.

For instance, they used to recommend three different types of post along with recommended word counts. Since about May 2021 they now recommend two different types of posts along with recommended word counts. These recommendations are based on them doing different experiments on their own websites and what they recently found out. They do that on an ongoing basis. They also recently changed their keywork research process which they call search analyis.

Website: https://incomeschool.com/
YouTube: https://www.youtube.com/c/IncomeSchool

Backlinko

Brian Dean, the founder of Backlinko provides a lot of actionable information mainly about Search Engine Optimization (SEO). If you are doing affiliate marketing, you need to know and do good Search Engine Optimization (SEO). If you look around in his blog you will find a lot of affiliate marketing related resources.

Website: https://backlinko.com
YouTube: https://www.youtube.com/c/BrianDean

Authority Hacker

Their website and YouTube channel are full of useful information. Their videos are entertaining and full of good information. Their information is based on their real world recent experiences in building authority websites.Their approaches that I am aware off make sense to me.

They are data driven and scientific driven. They recommend using a $99 a month keyword research tool in their approach. They don’t earn commissions from that recommendation. In their eyes, that happens to be the best tool for the job. Their idea is to be very smart about deciding what to do (or not do) based in part on figures that this tool provides.

They change their recommendations and approaches over time in response to the changing world. They do testing and experimentation on their own websites. They regularly start off new websites from scratch.

Website: https://www.authorityhacker.com
YouTube: https://www.youtube.com/c/AuthorityHacker

Diggity Marketing

Matt Diggity, the founder of Diggity Marketing provides a lot of actionable information mainly about Search Engine Optimization (SEO). His information is mainly based on tests he has done. He’s not into theory stuff.

Matt also usually blogs near the end of the month with a “News roundup of what is happening in the search engine world, in the google search world and in the SEO world in general”. That blog post usually contains useful timely information.

Website: https://diggitymarketing.com/
YouTube: https://www.youtube.com/c/MattDiggity

My Affiliate Marketing Training Conclusion

These are the people and organisations I feel comfortable sharing with you at the present time. I have learned not to be totally dependent on one source of affiliate marketing / search engine optimization information.

Some of them on occasion disagree with others in approach. So knowing that and maybe knowing when they have their opinion and maybe knowing why they have different opinions leads me to form my own opinion.

I hope that you find the above information useful in your affiliate marketing adventures. If you ever go ahead and spend money with any of them or with anyone else on the internet, be sure to do your own very detailed due diligence as well.

Here Are Some Recommendations

Thank you for reading this article. I hope you found it helpful. Here are some recommendations that I hope you’ll also find helpful. Of course, I may earn commissions if you buy using my links.

Domain Registrations, Renewals and Transfers

I use Domain Cost Club for domain registrations, renewals and transfers. I been using them now for over six years. I find that they do the job and do it very cost effectively. You can read my review of them by clicking here.

WordPress Hosting

A good WordPress Hosting webhost is Bluehost. They have a good interface and they have 24/7 support. I wrote a short post outlining some of the packages Bluehost have available. Click here to read that post.

If you are more technical and already have practical cPanel Hosting expertise, you might find the cPanel Hosting solution I currently use hits the sweet spot for you. Just know this solution does not have 24/7 support.

I wrote a post explaining my definition of managed WordPress hosting which includes a pricing comparison at the bottom of that article. You can read that by clicking here.

Hi, I'm David. I write articles such as this one. Enjoy!

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