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My Domain Name Industry Probe

My probe has revealed the following. These are not in any particular logical order.

Not All Domain Registrars Are the Same

All domain registrars are not the same. At least one big player in the domain name business wouldn’t let me purchase a domain name in the new .SITE top level extension in July 2015.

At the time, Domain Cost Club would allow me to purchase domains in the new .SITE top level extension. Domain Cost Club allows people to purchase .SITE domain names or the very popular .COM domain names as well as hundreds of other domain extensions. 🙂 🙂

Back in July 2015 when I was doing some research with another domain registrar who was in business for quite some time before that, their on-line interface did not even recognize the new .SITE top level extension that had come out earlier that month.

That told me that they were not staying current with the domain name marketplace.

I couldn’t even purchase any .SITE top level extension domains from them, yet they have been available from Domain Cost Club from the middle of July 2015 when they were released.

Back in 2015, the domain registrar I used to be with wanted $9.99 for a .COM domain for one year plus $7.95 for domain privacy, which for me as a Domain Cost Club Member costs $7.85 plus $0.00 for domain privacy as noted in this article. $17.94 or $7.85 for the same thing. I recommend the $7.85 over the $17.94 option any day for the same services. Note that this example excludes the small cost of Domain Cost Club membership, the small ICANN fee per domain name and applicable taxes.

In April 2020, I did more research. Well the domain registrar I used to be with wanted $10.99 for a .COM com domain for one year plus $9.99 for domain privacy, which for me as a Domain Cost Club Member costs $7.85 plus $0.00 for domain privacy. $20.98 or $7.85 for the same thing. I recommend the $7.85 over the $20.98 option any day for the same services. Note that this example excludes the small cost of Domain Cost Club membership, the small ICANN fee per domain name and applicable taxes.

I also found it hard prior to 2016 to navigate inside that domain registrar’s website when doing domain management work, which meant that I had to waste time figuring out how to do domain management work. For me, the domain management work was changing configuration settings of one type or another, as such these would not change much. I would spend a lot of time in the back office figuring out how to do a relatively simple task. I would have thought that this would be something that a domain registrar would spend on getting right. It is in my opinion super important to make sure that any back office to manage domains is user friendly and really easy to use. But this domain registrar did not bother doing that. I don’t know if that improved since when I stopped using them in 2015. I had used them for a number of years before 2015 and I always found it hard to navigate inside that domain registrar’s website when doing domain management work.

Anyway I find it way easier to navigate within the back office at Domain Cost Club when doing domain management work.

Back in 2015, another registrar (GoDaddy) had a discount Domain Club which allows people to buy domains at GoDaddy discounted prices. With GoDaddy, it is almost $120 per year for their membership package. The quoted fee is per month yet you buy this on an yearly basis. In my opinion, it would be more honest to quote the yearly fee. Anyway, with Domain Cost Club, membership per year varies in price from $9.99 to $99.99 based on membership type. With GoDaddy for their discount Domain Club in 2015, a .COM domain is $8.29 per year, with Domain Cost Club it is $7.85. I recommend Domain Cost Club as it is cheaper in this case. Also with them, the person who referred the person who buys the almost $120 annual membership fee gets nothing for their trouble. You learn seven different headings where I compared GoDaddy’s Discount Domain Club pricing with Domain Cost Club member pricing.

That in my opinion is a horrible way to treat people who got you business with the customer having already paid. In this case I recommend Domain Cost Club over them any day.

In April 2020, I did additional research regarding that other discount Domain Club. Their prices are still the same as above. However I noticed nothing was mentioned about pricing for domain privacy with them. It looks like the cheapest option for domain privacy with them is an additional $9.99 per year per domain with this other discount Domain Cost Club. They are still almost $120 per year for their membership package and still $8.29 per year for a .COM domain. I also believe that domain privacy is not included. This would cost you an additional $9.99 per year per domain with this other discount Domain Cost Club. Membership of Domain Cost Club varies from $9.99 per year to $99.99 per year depending on membership type (vs almost $120 per year with this other discount Domain Club), a .COM with Domain Cost Club is $7.85 (vs almost $8.29 with this other discount Domain Club) and privacy with Domain Cost Club is $0.00 (yes nil) (vs $9.99 with this other discount Domain Club). Costings above exclude any applicable taxes. So it still makes sense to go with Domain Cost Club. No surprises there.

I recommend Domain Cost Club based on personal experience with them since November 2014. And based on my own personal experiences with other domain registrars since 2002. And based on my own personal research when I was researching domain registrars at different times since 2002.

The Domain Name Industry Is Changing

This is a very real opportunity with a lot of potential international scope. This is a huge industry as the following statistics show:

  1. In January 2015, there were over 284,000,000 domain names registered worldwide according to the Verisign Domain Name Industry Brief (DNIB) 2014 Quarter 3 Infographic.
  2. In October 2019, there were over 359,000,000 domain names registered worldwide according to the Verisign Domain Name Industry Brief (DNIB) 2019 Quarter 3 Report.
  3. On March 7, 2020 there were over 417,000,0000 domain names registered worldwide according to Domain Name Stat.

     

     

    Domain Cost Club Review - Good Reliable Domain Registrar - On March 7, 2020 there were over 417,000,0000 domain names registered world according to Domain Name Stat

That is some growth. There is a lot of potential scope. There are two angles of this huge domain registration growth that I want to discuss with you today.

One is that you or an organization you are involved with will want to register or renew Domain Names using Domain Cost Club’s at-cost pricing. These days, most if not all organizations have a web presence. Many individuals also have a web presence. These organizations and individuals all need domain names. Many organizations and many individuals have multiple domain names. These organizations and individuals all need to register or renew domain names.

And two is that you might want to look at their referral program. This is another aspect to Domain Cost Club membership that might appeal to you. This might give you additional work related options. This may allow you to work from home, vacation anywhere, work anywhere there is an internet connection, be your own boss, have fun when making money, and so on and so forth. If you are also looking not to handle physical stock and associated headaches, the Domain Cost Club referral program might be an option. Best of all, you can start it part time and see how it works out for you. Just another optional part of Domain Cost Club membership that might appeal to you.

The domain name industry is currently allowing many more top level extension names to be applied to domain names. These are the names seen at the end of domain names. Traditionally these were names like .COM, .NET, and .ORG along as well as country extension names like .CO.UK, .IE, and .CA

Now many more extension names are in use and more will be in use in the future. Names like .DANCE, .BAND, .GREEN, .NINJA and .GLOBAL immediately jump to mind. There are loads more.

There is a lot of excitement in connection with the new domain extensions as it is sure to get interesting in the next while. Some of the new domain extensions make it much easier to guess things about the website before you go to it.

It does not take a lot to work out what “Burger.Melbourne” do and where they are located. I am getting hungry and they are on the other side of the planet. 🙂

Nothing to do with me, just an interesting example. To advertise, all they would have to do is print “Burger.Melbourne” – I wonder would this be considered as one word or two words if they were doing classified advertising, paying for each separate word. 🙂 🙂

These new domain extension names are making the web more interesting.

Other businesses are buying the rights to use the new domain extension names and sometimes these go to auction.

Donuts, a domain registry business has spent over $58,000,000 to apply for over 300 new top-level domain extensions.

Google in February 2015 in an ICANN auction brought the rights to the new .APP extension name by paying over $25,000,000.

Donuts and Google are going to re-coup their investments over time using whatever business models make the most sense to them.

The domain name industry is changing and the newer extension names are adding a lot. Some people think .COM will disappear in time however I do not think so. Some people think that .COM will remain very strong in America and that the growth for the newer extension names is really going to come from Asia. Time will tell.

In 2020, the .COM extension accounts for above 40% of domain names. In 2021, the .COM extension accounts for above 50% of domain names as noted in the following image.

Domain Extensions Share in August 2021

The .COM extension accounting for above 50% of domain names actually surprised me as I thought that this would decrease in time as more top-level domain extensions became available. Maybe in time.

Go with Domains Ending with .COM

This is my personal opinion. However I like to think that it is well reasoned out.

Generally speaking, if you are going to register a domain, that it should be a domain ending with the .COM extension. If your market is country specific, then you may want a domain name that uses the domain extension specific for that country. It really depends on who your target market is, where they are located and what they reasonably expect. By the way, my understanding is that about 35% of the domain name market is taken by domains ending with a two letter country extension.

I ask these questions:

  1. Why do domain names ending with the popular .COM extension account for over 40% of the domain name market?
  2. Why do domain names ending with the popular .NET extension account for over 4% of the domain name market? They have been around for a long time and they have not got anywhere near the .COM extension.
  3. Why do domain names ending with the popular .ORG extension account for over 3% of the domain name market? They have been around for a long time and they have not got anywhere near the .COM extension.
  4. Why haven’t domain names with “new” general extensions in the last few years reached a “decent level of success”? From what I can figure out, they account for less than 13% of the total domain market with over 1200 “new” general extensions eg .top, .xyz and .loan. It also appears that a lot of these domain names are simply being parked for the moment.
  5. Why did Zoom, Inc apparently spend $2 million to purchase the zoom.com domain?
  6. Why did Elon Musk apparently spend $11 million to purchase the tesla.com domain?
  7. Why lose potential traffic when people “guess” your domain name? When people are “guessing” the name of your domain, they may use your company name followed by .COM first and after that, they could type in anything looking for your domain. For instance, TeslaMotors.com is not a domain name I would have guessed for Tesla. Just saying.

Pretty good reasons to use a .COM domain name where possible and where it makes sense.

I outline more reasons why I like Domain Cost Club in my Domain Cost Club review. I explains what happens in theory if an ICANN Accredited Domain Registrar goes out of business in my What Happens If a Domain Registrar Goes Out of Business article.

Domain Cost Club
If you buy or renew domains, you should look at them. They are a no-frills low cost domain registrar, who also provide free domain privacy services for domains registered with them.
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Hi, I'm David, the senior editor and senior writer at Work From Home Notes covering products, apps, services, and work from home issues and trends. Prior to launching Work From Home Notes I was an IT professional for over twenty seven years. Now I work from home. Read more.