Here I outline a single simple email strategy that may increase sales for you.
You have sent a personal email to a new contact of yours and heard nothing since. Here we will assume that a reasonable amount of time has elapsed by, at least a week, in my opinion.
What do you do?
and make any qualifying purchases at
no additional cost to you
One idea that I learned recently is to grab the email you originally sent and reply back to it, including the person to whom you sent the email. You can simply ask did they get the original email. And because the new email has the earlier email included in it, it allows your contact to see the contents of the original email. This allows that person to review the information.
Remember that this person is someone you met in the offline world. Your email content may need to remind them of where you met and why you are emailing them in the first place. You need a good reason to be sending them that email.
Some will reply, others will not
A percentage of your contacts will reply back at this stage and say one of two things:
1) Yes, I got your first email and I am not interested.
2) Yes, I got your first email and I am interested.
If you get reply 1, you know to drop that contact from personally following up. This is good to know, because this allows you from spending more time trying to contact them and getting no where.
Time saved in this context means that your time is freed up to be spent doing other things. You do not spend more of your valuable personal time with this contact.
If this contact is already included in your double opt in automated email service, you let them unsubscribe themselves seeing as they opted into this in the first place.
If they are not interested in these emails, they will unsubscribe themselves. If they are ‘kind of interested’ they may stay in your double opt in automated email service and may buy something in the future, don’t just bank on it. You may need to be extremely patient with this approach however as it is part of your automated approach it is not costing you your valuable time. If however, it is costing you money to send this automated email, you need to determine if it is worth the cost against the potential gain.
Double opt out considerations
If your double opt in automated email service has a ‘double opt out’ you might decide to unsubscribe them, your automated email service sends an automated email to them which they must click a link on to confirm the unsubscribe. This is best in my opinion. That way if they do not complete the process, they are “still interested” however not interested in personal email contact. Also, it is possible that your contact sent your email with the double opt out link in it, and it is your contact’s contact who performs the opt out to remove your contact from your email list. You don’t want that.
Still no response from them
As well as options 1 and 2 happening above, the other option is ‘complete and utter silence’. In this case, you might decide to wait a week or 10 days, and then reply to your second email. This time, you ask do you want me to stop contacting you. This allows the person to review the email correspondence to date. Again, a percentage of your contacts will reply back at this stage and say one of two things:
a) Yes, I got your emails and I am interested along with maybe a reason for why they hadn’t responded yet. This could be anything, remember that life is full of different events, and you could be attempting to exchange emails with someone during one of their life’s events, like maybe their wedding or one of their holidays, so your timing was all wrong.
b) Yes, I got your emails and would like to take you up on your offer not to contact me again.
If they reply with b above, and if they are included in your double opt in automated email service, start the process to unsubscribe them.
Still no response
If there is still ‘complete and utter silence’ I would suggest that they are moved over to another list, and maybe followed up again in a months time, then 3 months time, then 6 months time, then a year. If no word from them at this stage, this being almost 2 years after you sent the first email, then drop them completely from personal email contact. If they are still in your double opt in automated email service, leave them in it until if and when they unsubscribe themselves.
If they were in your double opt in automated email service at any time during this process of you trying to contact them and they unsubscribe from that, I would say don’t continue following up with them as this would appear to be a complete waste of your valuable time.
Just remove them from the list of people to contact via personal email as this is not ‘complete and utter silence’, they just did not ‘shout’ to tell you.
Email marketing can be very effective once everything is very well targeted.
The process of getting email addresses when people visit a website and then following up with well targeted appropriate emails can be very effective.
Email Marketing Report from AWeber
Did you know that 36% of small business owners AWeber surveyed rated email marketing as the most effective digital channel to generate sales for their business, and only 19% said social media? Find out what other digital marketing practices small business owners are using.